STORY PARLOR event + workshop partnerships

MARKETING CONSIDERATIONS + SUGGESTIONS

Typically, we see that Story Parlor accounts for (approximately) a third of attendance for both events and classes. As such, we rely on our programming partners and facilitators to assist in a robust marketing campaign to ensure their event or workshop is a success.

On Story Parlor’s end, we will include the program in the Story Parlor newsletter (which reaches over 2600 local subscribers), so long as content is provided at least 3 weeks in advance. We will also list on our online and in-person community boards, and recirculate on social media (see social media considerations below for more details).

Please note, we do not create marketing materials or posters on your behalf. We highly recommend that you create a poster/postcard and bring by Story Parlor to hang on our community board, as well as distributing on community boards across town. We recommend an 11x17 size poster (or smaller). Office Depot and Staples both will print posters cheaply, often with a one-day turnaround time. Canva is an easy tool to create posters and marketing materials.

STORY PARLOR ASSETS CAN BE ACCESSED HERE

SOCIAL MEDIA CONSIDERATIONS

IG/FB STORIES | If you are on social media, please consider regular posts/stories and tag @storyparloravl. We will recirculate anything we’re tagged in (to a reasonable degree) in our social media stories.
(Read here for a how-to-guide on “tagging” or “mentioning.”)

IG/FB POSTS | If you are programming a recurring event series, we are happy to “collaborate” on a post (created by you), but will only post photos from our space to our grid (we will not post posters or images of alternate locations).